With that in mind please watch the following:

What keeps inflation rising?

And ask yourself whether it did a good job. I think it is misleading and does a poor job of explaining things. One gets the impression that Richard Scott thinks the increased wheat prices are because of Chinese people eating vast quantities of toast.

Click here to listen to Jon Ronson’s Radio 4 programme with Robbie Williams. It’s kind of a melancholy programme. One of the reasons I think Jon Ronson is so special is he lets subjects speak for themselves, unadorned. and respects his audience enough to let them make up their own minds. I agree with Brandon.

The assumption about an audience, needed to arrive at a conclusion of inaccessibility, is worrying. Accessibility is totally wrong. The most patriarchal thing since Abraham is that broadcasting needs to be accessible. I don’t necessarily think there’s an assumption people are stupid, but suspect there’s an assumption people are not interested in complexity. So, as a result, controversial issues turn into tabloid, bite size chunks, which alarm people irresponsibly, or presentation heavy documentaries, light on detail and low in accuracy. Maybe people being turned off by politics, science, the arts, and current affairs, is, in part, because they associate it with ‘accessible’ broadcasting. People sense that they’re being spoken down-to.

There should be an assumption that the majority of people are not stupid, and that complex subjects should be presented to inform. That is a different assumption from accessibility, because it assumes the viewers are intelligent and capable of learning. That not everything in a documentary needs to be so dumbed down it is accessible to the majority of viewers. People are capable of looking things up that interest them. The BBC used to produce decent fact sheets. As such there is zero replay value in many BBC current affairs programmes, and documentaries, because the information within them is so light very few people would have a problem with remembering their contents. Unless distracted by the special effects, and music track.

The BBC needs to compete to survive and in order to compete, with the other channels, many of whom are now producing documentaries of acceptable quality, the BBC needs to produce documentaries that are better. They desperately need to take a step-backwards. Until the late nineties BBC documentaries were the envy of the world. The BBC is the broadcaster best placed to attract the next David Attenborough(s) and needs to do that right away if it is to survive.

And the BBC could. Because the talent tucked away in places like BBC 4, a channel that receives a tiny fraction of the license fee and speaks for itself. Likewise Radio 4. Accessibility should be regarded as a failed experiment.

It virtually goes without saying that producing reality television, from talent shows to DIY, when everyone is doing it, makes the BBC less distinguishable from the commercial channels. Sacrificing long-term survival for short-term popularity. BBC 3 is, to my mind, schizophrenic, veering between sub-Channel 4 youth television, and, occasionally, decent drama/comedy. Half of what is on BBC 3 is done on commercial channels, and often better. I don’t think there is a dearth of talent - the talent is out there – the BBC needs to aggressively seek it out.

Someone needs a big brush to sweep away accessability and replace it with talent. Talent should reflect the subjects they’re involved in. There should be no more broadcasters covering subjects that leave them so out of their depth they look stupid.

Much of the above applies to the rest of the media but I don’t care about them as much as the BBC. I would like to be able to mock foreign friends about how much better BBC documentaries are than theirs. I felt smug when I could do that.

Click here to lose a little more faith in humanity.

And, was somewhat perplexed that the story didn’t appear to be new, given the widespread coverage it was receiving, and that, furthermore, the finger didn’t appear to be severed in any sense of the word. I think Ben Goldacre is right to draw attention to such risible coverage from people we rely on for news. See also.